Ason Zhang
Partner Attorney at Law

Mr. Ason Zhang provides consultation services on a wide range of intellectual property issues in China, in contentious and non-contentious matters. He specializes in developing intellectual property strategy and enforcement programs for many multinational corporations.

Mr. Ason Zhang covers all aspects of intellectual property rights, including applications and protection of trademarks, patents, copyrights, and domain names; management of IPR in China; unfair competition; consumer rights protection; corporate-related IPR matters; litigation and dispute resolution; strategy of IPR in China. He can provide all comprehensive, multiple-level and one-stop services for clients.

Mr. Ason Zhang always keeps clients’ utmost interests in mind, is highly responsive to clients, and can provide the most effective ways to solve clients’ most complex legal issues. He is thus highly honored by clients and peers, and is awarded as Excellent Lawyer by World Trademark Review.

+86 10 88369999
Trademark Prosecution / Copyright & Domain Name / Litigation & Dispute Resolution
Beijing / Guangzhou

Years with IP Matters

2012 until now

Professional Experience

Head of Guangzhou Office and Counsel, Chang Tsi & Partners, Beijing & Guangzhou, China
Attorney at law, Grandall Law Offices, Shenzhen, China

Representative Cases

  • Obtained a liability exemption judgment from Beijing Intellectual Property Court on behalf of a world-renowned Internet company in a cloud server rental dispute, avoiding compensation liability of CNY10 million, and obtained judicial guidance on rules of the industry.
  • Obtained an outstanding result in the rejection of an alleged infringement case on behalf of a leading company in domestic home decoration industry, in which the plaintiff's claim for the amount of RMB10 million was dismissed by Guangzhou Intellectual Property Court.
  • Represented a globally well-known auto company to conduct administrative, civil and criminal investigations in China, safeguarded rights by the collaboration of authorities in six provinces, assisted the client in obtaining a large amount of compensations while effectively cracking down on infringements and crimes, and won the high praise of the client.
  • Successfully represented Kohler Co., a well-known sanitary ware company, to develop a holistic enforcement strategy to combat infringement, including filing tradeshow complaints, administrative complaints, patent invalidations, and civil lawsuits. Received client’s great appreciation.
  • Represented BorgWarner, a well-known car accessories company, to bring criminal actions against counterfeit manufacturers and their distributors in 10 provinces in China. Working alongside officials from the PSB to seize counterfeits from the infringers and successfully dismantling the counterfeit operation from manufacturing to distribution, thereby clearing the markets for the client in China. The case was listed as a “cluster battle” case under the supervision of the Central PSB of China and widely acknowledged as a success.
  • Represented Levi’s filing lawsuits against infringers in China to enhance its weak rights in China and successfully enhance its rights as well as help recognize its Chinese name as fame name in China for pants. Recent case named as Excellent Case by Guangzhou IP Court. 
  • Represented ConocoPhillips suing infringers based on its Chinese trade name in three different venues in China and won the cases paving ways for its TM registrations before CNIPA.
  • Represented Skechers reversing unfavorable first instance judgment in Fujian High Court. Second instance court supported all claims of special decoration, false representation, TM infringement etc. including 3 million compensation. This case was widely reported by various media. 
  • Represented COBY defending China competitors’ lawsuits based on OEM claims and won as well as filing counter actions for compensation for COBY. 
  • Represented IHG win its first HOLIDAY INN case in China. Court supports all claims including million compensation. Weak rights confirmed protected by Court and this judgment shared worldwide within IHG global management. 

Selected Awards

  • "Deals of the Year 2022" by China Business Law Journal (2022)
  • "Most Trustworthy Partner" by Skechers (2022)
  • "Most Trustworthy Partner" by BWA (2022)
  • “Excellent Lawyer” by World Trademark Review

Social Services

  • School of Transnational Law of Peking University, Career Mentor


Juris Doctor (American Law) and Juris Master (Chinese Law), Peking University, 2012
Bachelor of English (Hons.) and Certificate of Chinese Law Study, Tianjin Polytechnic University, 2008


Case Analysis of the Trademark Infringement Case filed against Former Licensee by Famous Hotel Company – IPRdaily 2020
Original Equipment Manufacturing and Trademark Infringement: A Review of Current Law and Practical Tips for Avoiding Pitfalls – Lexology 2018
New Trend of Trademark Infringement in Sports Industry - Managing IP 2018
The Competition Redline for IPR Exercising – China Business Law Journal 2014

Bar Admission

China Bar (2009)