From November 22 to 25, 2024, the 14th China International Trademark & Brand Festival ("Trademark Festival") was held in Xi 'an. Sponsored by China Trademark Association (CTA), with the theme of "Promoting Services for Brand Building Projects and Fostering Famous Brands in China", the Trademark Festival attracted enterprises, institutions, academics and media representatives from the world.

During the festival, all parties carried out in-depth discussions about the innovation, development, protection and market expansion of trademark brands. Representatives of Chang Tsi & Partners actively participated in the event, sharing their expertise and insights with colleagues from various fields, showcasing their outstanding skills and rich practical experience in trademark right confirmation, trademark rights protection and market protection, trademark commercial transactions, and brand value enhancement services.

On November 22, the Welcome Banquet and Award Ceremony of the 14th Trademark Festival was held at the Xi'an International Convention and Exhibition Center. As a trademark agency with many years of experience and numerous successful cases, Chang Tsi & Partners was awarded the title of "Excellent Trademark Agent". This is a recognition of Chang Tsi & Partners’ professional level in the field of trademark agency, and it affirms its long-term commitment to providing high-quality and efficient legal services to Clients. By upholding the professional and innovative spirit, Chang Tsi & Partners will help more Chinese firms to continuously expand influence in the international market competition, and eventually drive China's trademark cause to reach new heights in the global intellectual property landscape.

On November 24, Emma Ma, partner and head of trademark business of Chang Tsi & Partners, vice-president of CTA participate in the Sino-Japanese trademark exchange meeting, and delivered a keynote speech on the contents of trademark coexistence system and name trademark in the amendment of trademark law. This is an important activity set up in this trademark festival to promote exchanges and cooperation between China and Japan in the field of trademarks. The content of Emma Ma's speech mainly involves the latest trends, goals and significance of the revision of China's trademark law. She gave a detailed interpretation of the key contents and proposals in the draft, and expounded her views on the impact and future direction of the development of China's trademark law.

It is notable that the “TOTO” trademark infringement criminal prosecution case represented by Chang Tsi & Partners was selected as one of the "Trademark Typical Case " in the Meeting on Trademark Typical Case Analysis. The focus of the case was whether the intentional use of fake goods in a turnkey project contract constituted sales. The Chongqing High People's Court reversed the decisions of the first and second instance courts and ruled that Chen Jiayong's actions constituted the crime of selling counterfeit registered trademark goods. It became a guiding case in the field of "turnkey projects", and has important supportive effects on similar cases in the future. The case was named as top 10 intellectual property judicial protection cases in Chongqing courts in 2022, and this reaffirmation further demonstrates the excellence of Chang Tsi & Partners in IP practice areas.

During the Trademark Festival, Fu MA, President of CTA, met with Etienne Sanz de Acedo, CEO of International Trademark Association (INTA). The two parties have established a solid partnership by sending invitations to each other for festival, conference, annual meeting, forums and seminars every year. In-depth exchanges on cutting-edge trademark legal issues and protection measures were conducted to deliver latest information of brand promotion and IP protection. Both CTA and INTA have agreed to build a stronger relationship and work together to promote global trademark cause. Ron Tsi, Marketing Director of Chang Tsi & Partners participated in the meeting.

As a major intellectual property publicity event included in the "14th Five-Year Plan" National Intellectual Property Protection and Application Plan, the China International Trademark & Brand Festival was guided by the State Intellectual Property Office and received tremendous  support from the society. Official leaders from the State Intellectual Property Office, the Supreme People's Court, the Supreme People's Procuratorate, the State Development and Reform Commission, the State Administration for Market Regulation, and the Shaanxi Provincial People's Government attended the event, highlighting the important influence of the Trademark Festival in the field of trademarks and brands.

Chang Tsi & Partners has always been known for professional, efficient and experienced in trademark world, committed to providing one-stop, comprehensive and multi-level legal services for clients around the globe. The trademark business provided by Chang Tsi covers all aspects including trademarks, Copyrights, trade secrets, product packaging and decoration, trademark management and transfer, and trademark related unfair competition, consumer rights and interests, product liability, advertising and other fields. In the future, we will continue to provide high quality legal services to more clients with rich experience, high-quality and efficient work.