Jenny Lin is a seasoned trademark agent on the firm’s Hong Kong, Macau, and Taiwan Team. Her practice focuses on intellectual property, particularly trademark and branding matters, across Hong Kong, Macau, and Greater China. She advises a wide range of clients—from fast-growing startups to some of the world’s most renowned companies—on all aspects of trademark work, including both contentious and non-contentious matters.

Jenny is known for securing trademark rights in challenging circumstances through innovative strategies. Clients frequently return to her for in-depth analysis and advice on difficult refusals, as well as complex opposition, invalidation, and cancellation proceedings. Throughout her career, Jenny has maintained an exceptional track record in complex trademark cases. She consistently earns accolades from clients for her responsiveness, accessibility, and commitment to understanding their businesses. Her ability to "step into the client’s shoes" allows her to provide tailored, practical, and results-oriented advice.

Beyond trademark services, Jenny has extensive experience advising on copyright and domain name issues, as well as taking enforcement actions against Hong Kong shadow companies. She has advised notable clients such as Viatris, HP, Skechers, and ByteDance, and represents clients across a wide range of industries, including beauty, fashion, entertainment, media, finance, hospitality, and gaming.