Jenny Lin is a seasoned trademark agent of the firm’s Hong Kong, Macau, and Taiwan Team. Her practice focuses on intellectual property, especially trademark and branding matters, in Hong Kong, Macau, and throughout Greater China. She counsels clients - ranging from fast-growing startups to some of the world’s best-known companies - on all aspects of trademark work including both contentious and non-contentious matters.

Jenny is adept at obtaining trademark rights under challenging circumstances through innovative approaches. Clients frequently come back to seek for her in-depth analysis and advice in relation to difficult refusals or complicated opposition/invalidation/cancellation proceedings. Throughout her career, Jenny maintains a near perfect record in complex trademark cases and accolades consecutively come from clients for her responsiveness, accessibility, as well as dedication to standing in the clients’ shoes, understanding the clients’ businesses, and providing tailored, actionable advice correspondingly.

In addition to trademark services, Jenny also boasts wide-ranging experience in advising clients on copyrights and domain names, as well as taking counter-actions against Hong Kong shadow companies. Viatris, HP, Skechers, ByteDance are some of the clients Jenny has advised and she also represents clients across industries including beauty, fashion, entertainment, media, finance, hospitality, and gaming.