Chang Tsi & Partners participated in the 2026 Beijing Trademark & Brand Gala, a major industry event bringing together representatives from government authorities, industry associations, brand owners, and professional service providers. The firm actively engaged in discussions on trademark protection, brand development, and cross-border brand strategies in the context of Chinese companies expanding overseas.

At the conference, Chang Tsi & Partners was recognized as a “Gold-Level Key Trademark Protection Service Provider”, reflecting the firm’s long-standing commitment to trademark practice, strong track record in complex matters, and solid reputation among clients and industry peers.

During the event, the firm hosted a dedicated exhibition booth, where its professionals exchanged insights with attendees on the protection of well-known and key trademarks, overseas filing strategies, and cross-jurisdictional enforcement. Through case-based discussions and in-depth conversations, the Chang Tsi team shared practical experience on trademark registration, risk management, and enforcement strategies tailored to different business needs.

As part of the conference’s keynote sessions, Lester Li, Partner and Head of the Asia-Pacific Practice Group, delivered a presentation on trademark strategies for Chinese enterprises going global. Drawing on recent data and trends related to Southeast Asia, he analyzed key challenges and opportunities in regional brand expansion, and provided practical guidance on trademark registration pathways, jurisdiction-specific considerations, and enforcement approaches to enhance brand protection abroad.

Trademark protection has long been a core pillar of Chang Tsi & Partners’ intellectual property practice. The firm offers comprehensive, end-to-end trademark services covering clearance, registration, portfolio management, monitoring, enforcement, and dispute resolution. With extensive experience across industries, the firm assists both multinational corporations and emerging brands in building robust and sustainable trademark protection frameworks aligned with their commercial objectives.

In the firm’s trademark enforcement practice, Chang Tsi & Partners has handled numerous landmark cases involving well-known trademark recognition, cross-class protection, infringement disputes, and unfair competition matters. By integrating legal strategy with commercial realities, the firm focuses not only on dispute outcomes, but also on long-term brand risk management and competitive positioning.

At the conference’s evening reception, Tracy Shen, Partner and Deputy Director of the firm's Management Committee, delivered remarks on behalf of the firm, highlighting the strategic importance of key trademark protection in brand development and market competition, and emphasizing the role of systematic and professional legal services in safeguarding long-term brand value. As trademark protection continues to play an increasingly critical role in business growth and market competition, Chang Tsi & Partners remains committed to enhancing its professional capabilities and closely monitoring legal and market developments. The firm will continue to provide high-quality, sustainable trademark and legal services to support clients in building and protecting brand value in an evolving commercial landscape.