The 4th Trademark Brand Talent Annual Conference 2025, hosted by the China Trademark Association, was recently held in Beijing under the theme “Navigating Change, Creating the Future: Advancing Trademark and Brand Talent in the Era of New Quality Productive Forces.” The event brought together leading trademark practitioners, brand owners, academics, and industry experts from across China to explore emerging challenges and opportunities in trademark protection and brand development.

As a member organization of the China Trademark Association, Chang Tsi & Partners participated in this important industry gathering. The firm’s Deputy Director of the Management Committee and Partner, Tracy Shen, was invited to speak at the parallel forum entitled “Human–Machine Collaboration and Intelligent Brand Protection: Challenges and Value Reshaping for Trademark Lawyers in the AI Era.” Meanwhile, Partner Emma Ma was recognized as a Top-tier Talent in the 2025 Trademark Talent Pool, a prestigious honor that reflects her outstanding contributions and professional achievements in the trademark field.

As one of China’s leading intellectual property law firms, Chang Tsi & Partners has built a comprehensive trademark service platform covering trademark registration, opposition and invalidation actions, administrative litigation, civil infringement disputes, customs protection, and brand strategy development.

The firm provides ongoing legal support to domestic and international clients across industries including consumer goods, manufacturing, technology, healthcare, and retail. With a strong understanding of China’s trademark system and enforcement environment, Chang Tsi & Partners delivers pragmatic and commercially oriented solutions that help clients protect and enhance the value of their brands.

Looking forward, the firm will continue to embrace innovation, strengthen its professional capabilities, and enhance its service offerings. By combining legal expertise with technological advancement, Chang Tsi & Partners remains committed to helping clients navigate an increasingly complex intellectual property landscape and safeguard the long-term value of their brands.