In current market competition, the protection of intellectual property rights has become a core element of business development. Having independent intellectual property rights will motivate innovation and it allows enterprises to gain an advantage in the market. At the same time, the state also attaches great importance to the protection of intellectual property rights and has introduced a series of related policies, such as the "Intellectual Property Rights Powerhouse Construction Promotion Plan for 2024," which provides strong support for the protection of intellectual property rights from multiple dimensions, including system improvement, protection strengthening, and market mechanism optimization.

Recently, China Market Regulation News Agency held an exchange meeting with the theme of "Steady Progress and Justice Together" to jointly build consumer trust and optimize the consumption environment. Chang Tsi’s partner Ason Zhang was invited to attend as a client representative. Also in attendance were representatives from government departments such as the State Administration for Market Regulation and various local market regulatory bureaus, as well as representatives from the business community. All parties have had in-depth discussions on the theme of consumer rights and interests protection, building a platform for government-business interaction.

During the event, participants agreed that the protection of consumer rights and interests is closely related to the IP protection. Counterfeit and substandard products not only harm consumers' interests but also seriously infringe upon the intellectual property rights of enterprises, and will cause damage to the fair competition environment of the market. By strengthening the protection of IP rights and cracking down on infringement acts, a secured consumption environment can be created, consumer confidence can be boosted, and the healthy development of the consumer market can be promoted.​

Drawing on his rich practical experience, Ason Zhang shared the Chang Tsi’s professional practices in assisting clients with brand protection. He stated that the firm has always been committed to providing clients with comprehensive intellectual property protection services, from trademark registration and patent application to dispute resolution, offering cutting-edge legal support to clients. As an example, in handling a trademark infringement case for a well-known enterprise, Chang Tsi's team carried out deep investigations and evidence collection, applied legal provisions precisely, and successfully helped the client to defend IP rights and safeguarding clients’ brand value and market share.

This event not only provided a platform for all parties to exchange and cooperate but also reflected the proactive attitude of Chang Tsi & Partners in interacting with administrative authorities. Through close cooperation with government departments, the firm can more comprehensively understand policy dynamics and provide legal services that are more closely aligned with reality for clients. In the future, guided by national policies, the firm will continue to deepen this connection and constantly improve the level of professional services. At the same time, the firm will also actively participate in the work of consumer rights protection, help to create a safe and reliable market environment, and promote high-quality economic development.