On January 10, 2025, the Beijing Trademark Protection Forum and the release ceremony of the first Beijing Key Trademark Protection List were grandly held at the Celebrity International Grand Hotel in Beijing.

The event was hosted by the Beijing Trademark Association and attended by numerous distinguished guests, including Liquan Zhou, Deputy Director of the Beijing Intellectual Property Office; Weiwei Zhou, Head of the Intellectual Property Team of the Eighth Division of the Beijing Municipal Market Supervision Comprehensive Law Enforcement Corps; and Hong Su, Chief Representative of the China Office of the International Trademark Association (INTA).

As one of the main co-organizers of the event, Chang Tsi & Partners’ Partner Emma Ma, Head of Domestic Operations Ming Zhu, and Head of Trademark Prosecution Nana Zhang attended the event. Emma Ma delivered an insightful speech on the topic of "Protection Practices for Overseas Trademark Brands in China" during the forum.

Through typical cases previously handled by Chang Tsi & Partners, Emma provided a detailed analysis of the principles and practical applications of trademark protection. She pointed out that in a complex and ever-changing landscape, the most effective strategy to combat the incessant emergence of infringement cases is to employ a multifaceted approach. Chang Tsi & Partners has extensive experience and a highly efficient team, which has secured numerous critical victories for their clients through this method.

During the release of the first batch of the "Beijing Key Trademark Protection Directory," nearly 30 trademarks represented by Chang Tsi & Partners were successfully included. This achievement underscores Chang Tsi & Partners' strength in the field of trademark representation. The establishment of the Beijing Key Trademark Protection Directory aims to strengthen the protection of the legal rights of registered trademarks that are well-known and have significant market influence in Beijing, making them prone to infringement. These trademarks belong to both domestic and international market entities.

Being included in this directory not only signifies official recognition of the trademark's prominence and market impact but also provides access to higher-level protective measures to prevent infringement. The inclusion of Chang Tsi & Partners' clients' trademarks in this directory demonstrates the firm's professional expertise and outstanding service in the field of trademark protection, offering robust legal support to clients in their market competition.

At the same time, Chang Tsi & Partners was also honored with two prestigious awards: the "Beijing Key Trademark Application Gold Service Unit" and the "Special Contribution Award for Trademark Work." These accolades further highlight the firm's leading position and professional contributions in the industry.

Chang Tsi & Partners is renowned in the field of trademark representation for its professionalism, efficiency, and extensive experience. For many years, it has been recognized as one of the top trademark service firms in China by numerous international legal service rating agencies. Chang Tsi & Partners offers a comprehensive range of trademark services, including trademarks, copyrights, trade secrets, product packaging, trademark management and transfer, as well as issues related to unfair competition, consumer rights, product liability, and advertising.

The firm not only assists clients with the application and maintenance of trademark rights both domestically and internationally, but also provides a full spectrum of legal services through market surveillance, commercial investigations, administrative enforcement, customs recordation, and infringement litigation.

Looking ahead, Chang Tsi & Partners will continue to enhance its capabilities and offer more diverse legal services, helping clients achieve greater success in trademark protection and brand value enhancement.