The inaugural "China-Korea Trademark System Seminar" took place on November 17, 2023, at Beijing's Hyatt Hotel. Organized by the China Trademark Association and Korea Trade-Investment Promotion Agency (KOTRA), and guided by the International Cooperation Department of the China National Intellectual Property Administration and the Republic of Korea's Embassy in China, the event addressed the growing significance of intellectual property (IP) protection amid the resurgence of global economies and the thriving China-Korea trade.

Mr. Fu MA, President of the China Trademark Association, emphasized the crucial need for fostering intellectual property business exchanges between both countries. Echoing this sentiment, the Republic of Korea's Embassy counselor highlighted the seminar's potential to enhance communication and jointly bolster the development of intellectual property business.

Chang Tsi & Partners, a co-organizer, sent a delegation featuring Mr. DongWuk SEO, senior counsel, Ms. April Seo, Business Development Manager, Mr. Ming ZHU, Lead of China Affairs, and Emma MA, Partner of Chang Tsi & Partner. The seminar featured discussions on Chinese trademark review systems, Korean trademark protection strategies, and the coexistence system of Korean trademarks. Emma delivered a well-received talk on "The Chinese Trademark System under New Circumstances," focusing on trademark submission processes, suggestions for consistency in trademark examination and review, and brand protection for Korean enterprises in China.

With a strategic focus on the Asia-Pacific market, particularly Korea, the firm's participation in the seminar deepened interactions with Korean experts, fostering the enhancement and expansion of its services in Korea.