Chang Tsi's Hong Kong Team achieved success in a long-running and complex trademark opposition proceeding and have secured a cost award of USD 20,000 for the client—delivering real value beyond procedural victory.

The case stemmed from an opposition filed by a major industry player during the publication phase of our client’s trademark application in Hong Kong. The opposing party pursued the matter aggressively, pushing it all the way to the evidential exchange and hearing stages. Over four years of persistent and strategic legal work, our team presented a strong defense, ultimately persuading the Hong Kong Intellectual Property Department to uphold our client’s application and award costs.

In Hong Kong, prevailing parties in contentious trademark proceedings are generally entitled to a cost award, encouraging all parties to carefully weigh the merits of their claims against the risk of loss. This case highlights the importance of engaging experienced counsel who can manage both the legal and commercial aspects of IP disputes.

Chang Tsi’s Hong Kong Team is composed of professionals with extensive experience in IP matters across Hong Kong, Macau, and Taiwan. The team is well-versed in local procedures, enforcement strategies, and regulatory communications, and offers practical, cross-jurisdictional legal solutions to clients ranging from multinational companies to fast-growing Chinese enterprises.

As part of the firm’s broader regional strategy, Chang Tsi & Partners has placed strong emphasis on developing business in Hong Kong, Macau, and Taiwan, recognizing the strategic importance of these regions in global IP planning. This win is more than a case closed—it’s a demonstration of the firm’s ability to turn legal challenges into tangible outcomes. We remain committed to helping clients maximize the value of their IP portfolios through thoughtful strategy, technical expertise, and strong local execution.

This case further highlights why it's advisable to carefuly weigh up the strength ofthe grounds in contentious procedings against the cost exposures in
Hong Kong, Should any professional assistance be required herein, always feel free to reach out to lihan Yang, leader of Chang Tsi's Hong Kong, Macau, and Taiwan Team at hkteam@changtsi.com.