In 2026, Indonesia introduced new trademark registration rules aimed at optimizing the trademark registration process, improving examination efficiency, and enhancing legal certainty throughout the application and registration process. The new rules reflect a broader effort to modernize trademark administration by simplifying procedures, expanding digital processing, shortening examination periods, and clarifying application requirements.

Against this background, let’s first examine the new rules from the perspective of simplifying procedures and improving examination efficiency. In this respect, the main changes include the following:

1. Shortened Substantive Examination Periods

The new rules aim to reduce the time required for substantive trademark examination and accelerate the overall registration process. Compared with the previous practice, where applicants could face relatively lengthy examination periods, eligible applications may now proceed through examination more efficiently. This enables businesses to obtain trademark registration and corresponding brand protection at an earlier stage, improving the predictability and efficiency of the registration process.

2. Expanded Digital Administration

The new rules further promote the digitalization of trademark registration procedures, including application filing, examination, and certificate issuance. Greater reliance on electronic systems reduces paper-based administrative work and facilitates more efficient processing by the authorities. At the same time, applicants can more conveniently monitor the status and progress of their trademark applications through the digital system.

3. Simplified Application Documentation

The documentation requirements for trademark applications have also been streamlined, particularly for micro and small enterprises (UMK). Applicants may use different types of official documents to demonstrate their eligibility, including business licenses, business registration certificates, or other relevant approval documents.

By providing more flexible documentation options, the new rules reduce administrative burdens and compliance costs for small and medium-sized businesses, thereby lowering the barriers to obtaining trademark protection.

4. Clarified Publication and Opposition Procedures

The new rules further clarify the trademark publication process and the procedural framework for third-party opposition. Clearer requirements regarding the publication stage help applicants and relevant stakeholders better understand their respective rights and obligations and improve the transparency and procedural certainty of trademark proceedings.

Overall Impact

Overall, the 2026 changes reflect a shift toward a more streamlined, digitalized, and efficient trademark registration system in Indonesia. By shortening examination periods, expanding electronic procedures, simplifying documentation requirements, and clarifying publication and opposition procedures, the new rules are intended to reduce administrative burdens, improve examination efficiency, and enhance legal certainty throughout the trademark registration process.