Leslie Xu
Counsel Attorney at Law

Dr. Leslie Xu is the head of Shanghai office and a Level II lawyer (senior title) recognized by the Shanghai Judicial Bureau. He has been focusing on intellectual property (IP) related practice and research since 2013. His practice areas cover the overall strategy of IP prosecution and enforcement, trademark and copyright infringement litigation and non-litigation dispute resolution, IP administrative protection, IP due diligence, IP licensing, internet IP protection, domain name dispute resolution, anti-unfair competition, and antitrust. His industry experience spans consumer and retail, manufacturing, leisure and dining, industrial, technology, finance, energy, and new media.

He has helped numerous clients, including Fortune 500 companies and startups, develop comprehensive IP protection strategies and has assisted clients in protecting their IP rights in China through administrative and judicial means. He has successfully represented clients in several challenging and complex IP infringement lawsuits, securing substantial compensation for them. He also focuses on IP protection for Chinese companies expanding overseas and has participated in assisting several leading Chinese enterprises with investment projects in Europe, particularly in Germany. Additionally, he has provided IP due diligence services for investment and merger projects of many well-known multinational companies, as well as antitrust review filings for business concentration cases.

Dr. Xu is a German Chancellor Fellow, a Chevening Fellow, a recipient of international scholarships from the European Union, and a postdoctoral researcher. He serves as an IP expert for the China IP SME Helpdesk under the European Commission, as well as for government agencies in Shanghai, Nanjing and Shenzhen. He has conducted visiting research as a visiting scholar or guest researcher at renowned academic institutions such as the University of California, Berkeley, the Max Planck Institute for Innovation and Competition, and the University of Warsaw. He has published numerous papers in Chinese and international academic journals. He is particularly proficient in trademark law and is familiar with trademark laws in the United States, the European Union, and Germany. His postdoctoral research also focuses on trademark law.

 

+86 21 6168 2668
Antitrust & Unfair Competition / Copyright & Domain Name / Litigation & Dispute Resolution
Shanghai

Years with IP Matters

Since 2014

Professional Experiences

  • Visiting Lawyer, Boehmert & Boehmert, Munich, Germany
  • Associate, Shanghai Pacific Legal (Partnering with Norton Rose Fulbright), Shanghai, China
  • Associate, Chang Tsi & Partners, Shanghai, China

Representative Cases

  • Represented many multinational corporations like The Home Depot, Johnson Controls, Four Seasons Hotels, Honeywell, Guinness World Records, etc., through administrative protection, customs protection, C&D letters, online complaints, civil litigation, negotiation, and other channels to effectively stop infringements;
  • Provided full-range services for Johnson Controls to protect their well-known brands in fields such as temperature control, machinery, energy, etc., assisting with trademark portfolio management, including filing and IP due diligence, domain name disputes, internet infringement protection, etc.;
  • Represented Charles Schwab in conducting annual market checks in China and effectively protected client’s rights through online & onsite investigations, C&D letters, and complaints to the Hong Kong Company Registry;
  • Represented Iconix Brand Group to defend against trademark squatter before Chinese customs, effectively promoting the smooth export of OEM products, avoiding high direct losses, and reducing future risk;
  • Represented a multinational frozen food company in safeguarding their core business interests in China through filing, cancellation, litigation, negotiation, and signing of agreements, etc.;
  • Represented a Chinese technology company to file a series of civil litigations against copyright infringers and obtained several favorable judgments, and successfully applied for enforcement;
  • Represented a US retail company filed a trademark infringement and unfair competition litigation with a local court against a domestic company and got a favorable judgment;
  • Represented a North American start-up to seize back its domain names, launch its Wholly Foreign-Owned Enterprise and website in China, and establish all-round IP management and protection system;
  • Represented a European company in the industry of flavor and fragrance materials to secure its rights over its key marks, which a local company preempts, stop the abuse of logos and copyrighted images and false statements, and seize back the trademarks amicably and cost-effectively;
  • Represented several European and Asian corporations in a series of merger control review procedures for M&A transactions in Asia and worldwide.

Publication

  • (In English) China: Amendments to Laws and Regulations Bring New Possibilities for Patent Ligation, The Patent Litigation Review 2025, IAM, 2024.
  • (In English) New Trends, New Possibilities: A Comment on the Proposed Fifth Amendment to China’s Trade Mark Law, GRUR International - Journal of European and International IP Law, Volume 72, Issue 10 2023; 
  • (In English) Fighting against COVID-19 Related Trademark Applications: How China Reversed the Trend? China Intellectual Property (English version), Issue 98, 2020; 
  • Changes in the US Trademark Registration Examining Standard for Offensive Marks and its Inspiration: A Discussion Starting from COVID-19 Related Trademark Applications, Intellectual Property, Vol.1, 2021 (CSSCI);
  • Green Technology Intellectual Property Protection under the Goal of Carbon Neutrality: Status Quo and Improvement, Science Technology and Law, Vol.6, 2021 (CSSCI);
  • Understanding and Application of the "Adverse Effect" Clause of Trademark Registration: An Analysis Based on the Study of Comparative Law and Interpretation of Law, Electronic Intellectual Property, Vol.11, 2020 (CSSCI);
  • Reflections on the Value of Punitive Damages in Intellectual Property Law from a Comparative Perspective, Electronica Intellectual Property, Vol.10, 2022;
  • The Construction of Urban Soft Power from the Perspective of Intellectual Property: A Case Study of Shanghai, Global Cities Research, Vol. 3, 2021;
  • New Trends in the Administrative Protection of Trademarks: Comments on the 2017-2019 National Typical Cases of Administrative Protection of Trademarks, IPR Daily, July 17, 2020.

Social Services

  • East China University of Political Science and Law, Postdoctoral Researcher
  • China IP SME Helpdesk of European Commission, IP Expert 
  • IP Committee of Shanghai Lawyers Association, Member
  • Shanghai Pudong IP Administration, Expert
  • Shenzhen Market Supervision Bureau, Expert
  • Nanjing IP Protection Center, Expert
  • Shanghai University of Political Science and Law, Lecturer

Education

  • Ph.D. in IP Law, East China University of Political Science and Law (2022)
  • Co-supervision of Ph.D. Study, University of California, Berkeley (2020)
  • Juris Master, East China University of Political Science and Law (2014)

Awards

  • Elite Young Lawyers in Pudong New Area of Shanghai (9th Edition)
  • 2024 WIPR Global Leader
  • 2024 LexisNexis "40 Under 40" Asia List

Bar Admission    

China Bar

Languages  

Mandarin Chinese
English