CHANG TSI
Insights
In current business environment, trademarks, as the core identifier of a company's brand, reflect not only the company's innovative vitality and market layout through their application, examination, and representation, but are also closely linked to the development trends of the industry. Benefiting from many years of professional experience deeply rooted in the field of intellectual property, Chang Tsi & Partners combines publicly available trademark data for the year 2024 to provide you with an in-depth analysis of the industry's current situation and future direction.
1. Domestic Trademark Applications Data
According to the information publicly disclosed by the National Intellectual Property Administration, the data on domestic trademark applications, initial examination announcements, opposition filings, and adjudication cases from 2019 to 2024 show a rich variety of changes. Looking at the trademark application and initial examination announcement data, there is a downward trend, but the rate of decrease has gradually slowed over the past three years. This is generally in line with the overall economic trend of our country, demonstrating a rational adjustment by market entities in terms of brand building.
2. Trademark Review Cases
Trademark review cases showed unique development characteristics in 2024. There was a slight increase in the total number of cases, with the applications for review of rejected trademarks becoming the main driving force for growth. This type of business accounted for as much as 78% of the trademark review cases, and the proportion has further increased compared to the previous year. On one hand, this highlights the strong willingness of enterprises to protect their rights when faced with trademark rejections. On the other hand, it also places higher demands on the capabilities of professional agencies to handle review cases of rejections. Meanwhile, the number of cases for review of non-registration decisions has significantly decreased, reflecting a gradual increase in the acceptance of the decision results by the parties who raised objections to the trademarks.
3. Insights Behind the Data
The changes in trademark application and initial examination announcement data are a proactive adaptation by market entities to changes in the economic environment, reflecting that enterprises are paying more attention to the quality of trademarks and the precise planning of brand strategies. The adjustment in the structure of review cases, especially the growth of the business of reviews of rejections, is a significant test of the professional capabilities of trademark agencies and their ability to handle complex legal affairs. With its profound professional knowledge and rich practical experience, Chang Tsi & Partners has accumulated a large number of successful cases in the business of reviews of rejections, helping many enterprises successfully recover trademark rights and supporting the continuous development of their brands.
1. Trademark Application Data Summary from Major Countries
After analyzing the data of trademark applications made by applicants from the United States, Japan, South Korea, Germany, France, and the United Kingdom entering China through a single route, it was found that in recent years the application volumes from these countries have all declined to varying degrees, but the decreases are not significant and there seem to be signs of bottoming out. The United States, which has been ranked first in application volume for many years, remained in the lead in 2024. However, the proportion of trademark applications submitted by American entities in China decreased from 41.3% in 2023 to 32.6%. This change is the result of a combination of multiple factors, including adjustments in the international trade landscape and increased market competition.
2. Analysis of Applicants and Agency Services in Certain Countries
United States: Among the intellectual property applicants from the United States entering the Chinese market, Riot Games leads with 569 applications, and many well-known companies are also actively laying out their presence in the Chinese market, highlighting the high regard American companies have for intellectual property protection in China. In the field of agency services, Chang Tsi & Partners stands out with 2,685 cases of representation, nearly double that of the second-place agency with 1,365 cases. This achievement not only reflects Chang Tsi's profound strength in representing American applicants but also signifies our rich and successful experience in assisting American companies with trademark layout in the Chinese market. Whether it's complex trademark application processes or addressing potential legal risks, we can provide comprehensive, customized professional services to our clients.
Germany: Among German applicants, companies such as Lide Foundation Co., Ltd. and Henkel AG & Co. KGaA are actively carrying out trademark layouts in China. Chang Tsi & Partners, with a total of 212 cases represented throughout the year, performs excellently in trademark affairs for German applicants, ranking in the top five of all agencies. We deeply understand the needs of German enterprises and the characteristics of German business culture, allowing us to precisely grasp the key points of trademark applications for German companies in the Chinese market and play an indispensable bridging role in Sino-German trademark business exchanges and cooperation.
Netherlands: Dutch companies like Heineken Brewery are actively pursuing trademark layouts in China. Chang Tsi & Partners ranks fourth among Dutch enterprise trademark agencies with 78 cases, continuously helping Dutch enterprises solidify their brand foundations in the Chinese market. Relying on professional services and an accurate understanding of the needs of Dutch clients, we provide efficient, high-quality trademark agency services to assist them in smoothly expanding into the Chinese market.
1. Business Environment and Industry Trends Analysis
In 2024, influenced by factors such as the international economic situation, geopolitical issues, and changes in the market competition landscape, there was an overall downward trend in various types of trademark cases, with both "external" and "internal" markets experiencing some contraction. However, it is noteworthy that American, Japanese, and Korean companies in the gaming, animation, and entertainment industries have developed well domestically. Consumers' spending patterns are also gradually shifting from traditional material consumption to cultural and spiritual consumption, which has been fully reflected in the trademark strategies of foreign applicants.
Against the backdrop of the accelerated process of globalization, the state encourages enterprises to "go global," and related policies are continuously being improved. However, the phenomenon of false international brands in the business field has disrupted market order. Although the law is becoming increasingly strict in regulating such behavior, challenges still exist in definition and evidence collection. Chang Tsi & Partners closely monitors industry trends and changes in policies and regulations, not only providing professional trademark agency services to domestic and international clients but also actively assisting clients in dealing with various potential legal risks to maintain a fair competitive market environment.
2. The Global Trademark Landscape in WIPO Data and Chang Tsi's Position
According to the report published by WIPO in November 2024, there was a decline in global trademark applications and registrations in 2023. However, Chinese applicants were active in global trademark applications, and the volume of trademark registrations from China held a significant share worldwide. In the non-resident trademark applications, certain categories were particularly popular, with variations in popular industries across different countries and regions.
Facing the complex global trademark landscape, Chang Tsi & Partners leverages its professional team, rich experience, and international perspective to deeply engage in trademark business both domestically and internationally. We are not only familiar with domestic trademark laws and examination standards but also have in-depth research on international trademark regulations and different countries' trademark legal systems, enabling us to provide clients with cross-regional, comprehensive trademark strategic planning and legal services.
In today's increasingly competitive trademark agency industry, Chang Tsi & Partners consistently adheres to a service philosophy of professionalism, integrity, and efficiency. With outstanding achievements and strong professional capabilities, we protect the trademark rights of our clients at home and abroad. Looking ahead, we will continue to keep pace with industry trends, constantly enhance service quality, and contribute to the advancement of intellectual property rights protection.
